About Maina Karoki

Education

Experience

  • 2016 - 2024
    Tile and Carpet

    E-commerce Officer

    Played a pivotal role in spearheading the conception and execution of online retail by building the TACC Online E-commerce platform TACC.co.ke and this increased sales revenue by 15% from the previous year.

    Managed the entire online selling process of Tile and Carpet Centre’s Retail E-commerce platform TACC.co.ke. This entailed uploading new products and prices to the account, manage the fulfillment of orders and shipping accuracy, revise, edit, proof read and optimize product descriptions, account reconciliation.

    In charge of managing Tile and Carpet Centre’s credit customer account with Carrefour Kenya supermarkets. Liaising with department heads to introduce and list new range of products, pitch and push for promotions on selected items.

    Supervised Tile and Carpet Centre’s merchandisers to ensure good management of shelf space, marketing of products and giving analytical reports on trends and customer product experience of product range.

  • 2015 - 2015
    Jumia Kenya

    Market Place Vendor Manager

    In charge of pitching and on boarding targeted sellers to open accounts on Jumia Kenya’s market place platform and become online sellers.
    Trained sellers/vendors to manage their accounts in terms of creation of SKUs, fulfillment of orders, reconciliation of statement of accounts, online logistic processes and advised on products to sponsor and give high on page visibility to optimize sales and reach their KPIs.
    Carried out frequent updates on the website’s vendor accounts and uploaded reports for their perusal to inform them of their current metrics sales performance.

  • 2013 - 2014
    Web Partner Group

    Copy Writer and Digital Marketer

    In charge of brand awareness by which I wrote online promotional articles and published them on targeted forums with topics that relate to the brand.

    Brainstorming on E-commerce strategies with the department team and spearheading the implementation.

    Monitoring and Reporting using Google Analytics and other analytics tools that seek to connect website rankings to traffic growth.

    Optimized clients’ websites through SEO On-page and Off-page techniques such as: link building, social media marketing, joint ventures and keyword research

Expertise

Digital Marketing
Ecommerce

Languages

English
Proficient

Portfolio

Honors & awards

  • 2018

    Employee Pioneer Award

    I got this Employee Pioneer Award due to the innovative effort of introducing Online retail/E-commerce to my previous company.

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