About Brian Mwaliki

Education

Experience

  • 2023 - Present
    Cognum Solutions

    Lead Consultant in Business Development and Marketing (Digital and BTL)

    Chama Systems (BraphTech Systems) – (July 2024 to Date)
    It is a FinTech aimed at creating social solutions, specializing in Chama management systems and
    other related activities. My core roles include Business Development (Brand Creation,
    Development and Management), Marketing and Strategic Planning.
    Fleek Developers and Consultants (July 2023 to June 2024)
    1. Business Operations – created business operational guidelines and processes, managed talent, and supervised marketing executions.
    2. Digital Marketing – Research, design and implement the company’s digital marketing strategy. The role involved market analysis, keyword research, content development and web design strategy.

  • 2021 - 2023
    BeyondRanks Marketing Solutions LTD

    Business Research and Development Lead

    Research, design and supervise the implementation of marketing strategies, channel distribution and business development.
    I am also in charge of market research, which understands consumption behaviour, market patterns and cost-effective GTM procedures.

  • 2017 - 2021
    Cognum Solutions

    Lead Consultant in Business Development and Marketing (Digital and BTL)

    SmartSales (K) LTD
    1. Creating project processes, development and operationalisation for the Airtel’s Device Fair
    Project
    2. Creating sales processes and execution strategies for ISBI Institute, Strathmore University

    HostJaer.com
    Guiding the business founder in creating the business’ operation plan, management map-out,
    website content development and market analysis

    NetCent Holdings LTD
    Development of product write-up and description for Centy, the company’s flagship project
    aimed at managing student expenditure in schools.

    HydroKlean Solutions
    As a business in the water industry, my role was helping the founder create content for the
    business funding proposal. The company got a grant of $36,000 from the Government of Kenya.

    APCONS Resources LTD
    The business wanted to take additional facility (loan). We drafted the technical analysis paper
    that they used to secure financing for business expansion.

    WaterWorth Technologies LTD
    As a new business, we created the company branding concept, which clearly enumerated their
    strength, services, expertise and experiences. The company still uses that concept to promote its
    services online and offline to date.

  • 2015 - 2017
    Imagine IMC LTD

    Various Positions

    Role: Project Manager (October 2016 to November 2017)
    Successful turn-around of Airtel’s Super Aggregator (Channel Management) Project to be self-sustaining. Within the first 2 months, the project came back to profitability, with a monthly average increase of 15% in profits.
    Project development and Management for the Showmax Go-To-Market project. The plan consistently grew project revenue by 22% quarterly.

    Role: Content Development Lead (November 2015 to October 2016)
    Airtel’s “Did You Know” Campaign’s Lead Trainer.
    Project Assessment Lead, which brought efficiency, timely reporting and coordination.

    Role: Team Leader – Experiential Marketing (August to October 2015)
    Managed a team of 8 brand ambassadors to deliver a 130% of our targets.

Expertise

Marketing Strategy
SEO
Business Research and Development
Project Development and Management
Talent Development and Management (Training)
Digital Management
Market Analytics
Content Development

Languages

English
Proficient
Kiswahili
Proficient

Portfolio

Honors & awards

  • 2015

    Best Sales Team Leader

    I got the Best Team Leader Award, and my Team was the Best in the SMARTIKA NA AIRTEL Promotion.

Skills

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