About Brian Mwaliki
Education
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2010 - 2014
Egerton University
Bachelor of Arts (Economics and Philosophy)
I graduated with a Second Class Honours Degree, Upper Division in Economics and Philosophy
Experience
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2023 - Present
Cognum Solutions
Lead Consultant in Business Development and Marketing (Digital and BTL)
Chama Systems (BraphTech Systems) – (July 2024 to Date)
It is a FinTech aimed at creating social solutions, specializing in Chama management systems and
other related activities. My core roles include Business Development (Brand Creation,
Development and Management), Marketing and Strategic Planning.
Fleek Developers and Consultants (July 2023 to June 2024)
1. Business Operations – created business operational guidelines and processes, managed talent, and supervised marketing executions.
2. Digital Marketing – Research, design and implement the company’s digital marketing strategy. The role involved market analysis, keyword research, content development and web design strategy. -
2021 - 2023
BeyondRanks Marketing Solutions LTD
Business Research and Development Lead
Research, design and supervise the implementation of marketing strategies, channel distribution and business development.
I am also in charge of market research, which understands consumption behaviour, market patterns and cost-effective GTM procedures. -
2017 - 2021
Cognum Solutions
Lead Consultant in Business Development and Marketing (Digital and BTL)
SmartSales (K) LTD
1. Creating project processes, development and operationalisation for the Airtel’s Device Fair
Project
2. Creating sales processes and execution strategies for ISBI Institute, Strathmore UniversityHostJaer.com
Guiding the business founder in creating the business’ operation plan, management map-out,
website content development and market analysisNetCent Holdings LTD
Development of product write-up and description for Centy, the company’s flagship project
aimed at managing student expenditure in schools.HydroKlean Solutions
As a business in the water industry, my role was helping the founder create content for the
business funding proposal. The company got a grant of $36,000 from the Government of Kenya.APCONS Resources LTD
The business wanted to take additional facility (loan). We drafted the technical analysis paper
that they used to secure financing for business expansion.WaterWorth Technologies LTD
As a new business, we created the company branding concept, which clearly enumerated their
strength, services, expertise and experiences. The company still uses that concept to promote its
services online and offline to date. -
2015 - 2017
Imagine IMC LTD
Various Positions
Role: Project Manager (October 2016 to November 2017)
Successful turn-around of Airtel’s Super Aggregator (Channel Management) Project to be self-sustaining. Within the first 2 months, the project came back to profitability, with a monthly average increase of 15% in profits.
Project development and Management for the Showmax Go-To-Market project. The plan consistently grew project revenue by 22% quarterly.Role: Content Development Lead (November 2015 to October 2016)
Airtel’s “Did You Know” Campaign’s Lead Trainer.
Project Assessment Lead, which brought efficiency, timely reporting and coordination.Role: Team Leader – Experiential Marketing (August to October 2015)
Managed a team of 8 brand ambassadors to deliver a 130% of our targets.
Portfolio
Honors & awards
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2015
Best Sales Team Leader
I got the Best Team Leader Award, and my Team was the Best in the SMARTIKA NA AIRTEL Promotion.